we rely on four principals to design strategic marketing concepts to engage brand and Latino/a user in real-life situations
![image-553231-article-2550919-1B2B749E00000578-774_634x632.jpg](/var/m_a/a1/a10/16364/851408-Barcelona-shop-interior_(2)-c51ce.jpg)
ENGAGEMENT
![image-711065-santiago_kiosko.w640.jpg](/var/m_a/a1/a10/16364/927147-20180704_142502_Burst01_(3)_(002)-e4da3.w1024.jpg)
CONTEXT
![image-737293-4th_of_july_santa_barbara_square.w640.jpg](/var/m_a/a1/a10/16364/926562-IMG-20191026-WA0006_(002)_square-9bf31.jpg)
SUBJECT-CENTERED
![image-737293-4th_of_july_santa_barbara_square.w640.jpg](/var/m_a/a1/a10/16364/926673-grocery_store_square-9bf31.w1024.jpg)
CULTURALLY GROUNDED
...and we use alternative marketing concepts such as...
![image-737293-4th_of_july_santa_barbara_square.w640.jpg](/var/m_a/a1/a10/16364/851409-mujeres_en_brasil_(2)-aab32.w1024.jpg)
GUERRILLA MARKETING
![image-737293-4th_of_july_santa_barbara_square.w640.jpg](/var/m_a/a1/a10/16364/926568-In_seach_of_the_hidden_gem_Paris_square-aab32.jpg)
LIFESTYLE MARKETING
![image-737293-4th_of_july_santa_barbara_square.w640.jpg](/var/m_a/a1/a10/16364/737293-4th_of_july_santa_barbara_square.w1024.jpg)
EVENT MARKETING
![image-963370-cell-phones_SQUARE-8f14e.jpg](/var/m_a/a1/a10/16364/963370-cell-phones_SQUARE-8f14e.jpg)
BUZZ MARKETING
to allow a Latino gain firsthand experience with your brand