IM's culturally designed approach to field studies produces high degrees of external validity because of the realistic conditions in which IM meets consumers, users, buyers, shoppers and choosers.
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QUALITATIVE
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ETHNOGRAPHY
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SEMIOTICS
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RECRUITMENT
IM works on culturally-designed and immersive-collecting-methods to develop insights, ideas and concepts from a problem taking place in real-life-situations.

ATTITUDE

USAGE
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SHOPPER JOURNEY

PRODUCT
Extension
Adaptation
Innovation
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PACKAGING
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LABELING

MESSAGING
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RETAIL NAVIGATION

CONTENT

CREATIVE TESTING
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SATISFACTION

BEHAVIOR
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CULTURAL STUDIES
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ACCULTURATION STUDIES

CROSS-CULTURAL STUDIES

ONLINE CONVERSATIONS

USER EXPERIENCE