IM's culturally designed approach to field studies produces high degrees of external validity because of the realistic conditions in which IM meets consumers, users, buyers, shoppers and choosers.
  • QUALITATIVE
  • ETHNOGRAPHY
  • SEMIOTICS
  • RECRUITMENT
IM works on culturally-designed and immersive-collecting-methods to develop insights, ideas and concepts from a problem taking place in   real-life-situations.
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ATTITUDE
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USAGE
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SHOPPER JOURNEY
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PRODUCT

Extension
Adaptation
Innovation
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PACKAGING
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LABELING
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MESSAGING
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RETAIL NAVIGATION
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CONTENT
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CREATIVE TESTING
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SATISFACTION
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BEHAVIOR
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CULTURAL STUDIES
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ACCULTURATION STUDIES
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CROSS-CULTURAL STUDIES