IM's culturally designed approach to field studies produces high degrees of external validity because of the realistic conditions in which IM meets consumers, users, buyers, shoppers and choosers.
Qualitative
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ACTIONABLE CULTURAL INSIGHTS
IM works on culturally-designed and immersive-collecting-methods to develop insights, ideas and concepts from a problem taking place in   real-life-situations.
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Exploratory Methods by Observation
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Exploratory Methods by Communication
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Projective Methods
Quantitative
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DEFINING SOLUTIONS BASED ON CAUSE AND EFFECT
IM puts culture at the forefront of the process to develop local human actionable insights in the following areas:
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Cultural Creative
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Cultural Messaging
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Cultural Positioning
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Cultural Branding
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Cultural Attitude & Usage
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Cultural Customer Satisfaction
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Cultural Product Optimization
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Cultural Segmentation
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Cultural Concept Development
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Cultural Shopper Journey