IM's culturally designed approach to field studies produces high degrees of external validity because of the realistic conditions in which IM meets consumers, users, buyers, shoppers and choosers.
image-851406-man_PNG6506-6512b.w640.png
WE TELL THE UNFILTERED STORY
IM puts culture at the forefront of the process to develop local human actionable insights in the following areas:
image-791297-cultural_creative_testing_square.jpg
Cultural Creative
image-791298-Cultural_messaging_square.jpg
Cultural Messaging
image-791300-Cultural_positioning_square.jpg
Cultural Positioning
image-791301-Cultural_brand_management_square.jpg
Cultural Branding
image-791302-Cultural_attitude_square.jpg
Cultural Attitude & Usage
image-791324-Cultural_product_optimization_square.jpg
Cultural Customer Satisfaction
image-791325-Cultural_segmentation_square.jpg
Cultural Product Optimization
image-791325-Cultural_segmentation_square.jpg
Cultural Segmentation
image-791330-Cultural_concept_development_square.jpg
Cultural Concept Development
image-790000-83677866.jpg
Cultural Shopper Journey