IM breaks broad and vague problem statements into a smaller and more precise objective to unveil actionable insights from a real and actual issue to understand the why of things.
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THE WHY OF THINGS



WHY IS THE INDIVIDUAL MOTIVATED TO DO WHAT SHE/HE DOES?
IM works on culturally-designed and immersive-collecting-methods to develop INSIGHTS, IDEAS and CONCEPTS from a problem taking place in real-life-situations.
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Exploratory Methods by Observation
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Exploratory Methods by Communication
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Projective Methods