We meet with Latinos and Latinas in real-life situations to develop unfiltered insights regardless of the physical environment and social characteristics of the respondents from Mexico to Central and South America.
we engage with respondents in their own terms, own space and language
we rely on authentic context to represent the highest level of grounded reality as experienced by respondents in their day-to-day lives
we grasp the local respondents' point of view, his/her relation to the object or activity to re-live his/her experience
we piece together elements of the inner and outer worlds that shape respondents' behaviors in everyday life
we factor in the cultural dimensions influencing product purchase and usage
we develop behavioral and attitudinal intelligence by paying attention to what respondents' do as opposed to what they say or wish to have done