We put on jeans, a t-shirt and we ride on the bus with Latino or Hispanic consumers to go in-depth with them and experience their story. We are simply fascinated by establishing:

• Direct contact with the consumer in the environment in which the product is purchased or used
• Total immersion in the consumer’s contact experience with your product and the purchasing process
• Full engagement with the consumer at five levels:


• In their own space
• In their own terms
• In their own language
• In their own cultural context
• In their own mindset

We are experienced on:

• Product usability
• Structured product usage
• Contextual usability
• In-home visits
• Shop-along
• Guerrilla ethnography
• Mystery shopping
• Triangular research