Cultural Pillars allow us to recognize the cultural differences of Latino participants, enabling us to understand their responses through their own cultural lens.
We eliminate biases by having a bicultural facilitator that understands their language, culture and most importantly, how they organize their knowledge of a brand, regardless of their place of origin. In addition, our bicultural facilitators can identify the stage in the acculturation process in which respondents belong to once in the U.S. We truly facilitate a bicultural interaction to develop actionable and meaningful insights.
We are experienced conducting:
- Conventional focus groups
- Mini focus groups
- Triads
- Recruiting
- Sampling
- Pretesting
- Interaction






