|
|
What is IM?
IM is a creative and unconventional research firm focused on developing multicultural consumer insights and creative solutions for retail, CPG, financial, healthcare and higher education brands.
The multicultural consumer market is rapidly growing and mass marketing strategies do not resonate with them. Here is where we come in, we love being part of foreign environments in which the cultural context and mindset of the individual is different from the general market. And guess what! We get so deep in the process that we become one of them and this is what you can expect from IM anywhere around the globe. Curiosity keeps us alive!
What differentiates us?
We immerse ourselves in the consumer’s experience regardless of their country of origin in Latin America and in the US Latino marketplace. Not everyone can say that, even if they say “I speak Spanish.”
Why IM?
Because we are sensitive to the cultural underpinnings of Latin American consumers, we possess the best qualities of the anthropologist, sociologist, psychologist and even a prophet to define your multicultural market niche.
|
|
|
