IM is all about direct contact and observation of the consumer in the natural context of product acquisition and usage. ​​​​​​​​​​​​​​
We apply a more humanistic, naturalistic, creative, and intuitive way to acquire knowledge from Latinos based on who they are, in their own terms and more impotantly, in real-life situations.

The foundation of IM's approach to the development of cultural-behavioral-insights derives from observation, immerstion and by being able to become part of the human-cultural-experience.

IM's value proposition is focused on revealing reality from the consumer's perpective through the process of induction.
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NO MATTER WHAT THEY DO!!
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Observed Product Usage
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Structured Product Usage
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Shop-Along
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Contextual Usability
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Day-in-the-Life