Claudio Perez-Korinko is the founder of IM and latBrand, and has designed and conducted immersive qualitative, ethnographic and semiotic research projects in the natural and cultural context in which activities are conducted by Latino humans for over two decades.

Claudio is a native of Santiago, Chile, bilingual in Spanish and English, and knowledgeable of the U.S. Latino and Latin American cultures.

When Claudio is not in the field, he can be found teaching marketing research in college.

Claudio is also a research consultant and can be found at www.cperezkorinko.com

For culture analytics and workshops, please visit www.latbrand.com

Claudio holds a Master of Science in Management and a Bachelor of Arts in Communications and Spanish from Baker University. 
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CLAUDIO PEREZ-KORINKO


VISIONARY

FORWARD-THINKER

STATUS-QUO CHALLENGER

DOER

UNCONVENTIONAL

COFFEE LOVER